There is an ever growing trend in the online casino industry towards offering bigger bonuses for new players. It is not unusual that competitive business areas offers incentives but there is perhaps a tipping point at which bigger is not necessarily better. Big bonuses make for good headlines. In that context they certainly work from the point of view of drawing attention and bringing in new players.
Having said that, bigger players are the lifeblood of online casinos and these types of players do not generally tend to spend their time running around the Internet comparing bonuses.
One approach that could be taken by casinos is to implement a statistics system that would help them to identify their bigger players. We all know the casino movies where the “whale” gets all the perks. There are already some perks systems in place at some online casinos but perhaps a more personal approach in the live support offered by most operations could also help to build those relationships at no additional cost.
The live support at most sites would fall into a call-center style approach with most of the questions simply being about how to deposit money. People like to go to places where they are known and treated by the staff with a friendly personal touch. Despite the remote nature of the Internet, there is no reason to suggest that it alters human nature in any fundamental fashion. The personal touch will work online as well.
Given the fact that all online casinos already have some form of live support, they already have the infrastructure in place to add a little personal touch to their service.
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